Welcome to Wyvern DataCare
With nearly 30 years experience in database building, our innovative computing division has amassed a huge library of tools and expertise that enable us to supply solutions for even the most complex database requirements.
Our Bureau Services include:
Data Audit, Cleaning and Appending
Wyvern can audit and cleanse data paying particular attention to moving data into fixed fields. There are two options:
The first is a straightforward programmatic clean where we will reverse out all data and re-import using data enhancement tools. Prior to processing we will remove data elements that cause spurious moves such as Veronica Brook from company to street due to ‘Brook’ being in the street word table.
The second is a more hands-on process whereby Wyvern will carry out an extensive programmatic clean of existing data. This will involve checking through all data elements that can be moved and passing, or failing depending on validity of proposed move.
Data enrichment services available include both standard business metrics and consumer profiling and segmentation using either Mosaic, Acorn or Cameo.
UK & International Address Validation
This is available as a bureau service or within Wyvern Magic, our marketing database software, which automatically validated UK and International address formats.
Customer Profiling and Segmentation
Understanding who your customers are is one of the most fundamental lessons for today’s marketers. Business-to-consumer and business-to-business marketers need to acquire profitable new customers, cross-sell, up-sell and reactivate existing customers. Using our data analysis and modelling tools we can provide you with valuable information to help build the best prospect lists.
Database Hosting
Your data can be hosted at Wyvern and access provided either by a bureau service, or using Magic.com web access module.
The Wyvern data hosting service is designed to take up the strain of data management. Staffed by experienced technical and marketing people Wyvern will deliver IT support of the highest order. The service frees clients to focus on marketing and sales generation without the daily worries and costs of managing an in house IT department.
Client data is stored in Wyvern Magic and access made available through the web module, Magic.com. Wyvern Magic delivers a comprehensive range of marketing and database functions from; profiling, segmentation and analysis, through to advanced data enhancement and intuitive campaign management. Magic.com is an easy to use web access tool that gives remote access to the database over the internet.
Job Coding
If you have a niche market with specialised job titles, you may wish to consider creating a framework to apply job codes to titles. By careful use of combinations of words we can code up to 80% of the database quickly and easily. We can help you achieve this, or provide it as a bespoke service.
Inspection Copy Module (Publishing Clients)
The Inspection copy module has been developed in conjunction with publishers A publishing specific module to track inspection copies from issue through to adoption and purchase. The module is designed to bring Sales personnel into the fold through automated emails relating to sales and requires Abraxas to provide remote working by the sales team.
National Suppression File Flagging
Click here for more information.
Website Building
We are experts in a variety of web technologies and services ranging from web site building, campaigning tools to advanced database driven CRM and bespoke web applications.
Our CRM database software background gives us the ideal platform to build wide ranging websites from magazine and event registration sites to full corporate e-commerce sites. We include a full bespoke design service as part of any web building project.
Workflow Management
This is a separate module available for clients requiring a central point for users to reference data production procedures and controls. This is hosted by Wyvern and accessed as a bureau service.
The Job Booking Module is used to give management a simple overview of past, present and planned activity enterprise wide. The Job Booking Module will produce an overview of activity by division.
Job Processing and Campaign Management
As an extension to the Job Booking Module we recommend clients consider our job processing service. A job request can be lodged with the job booking module and Wyvern DataCare will fulfil from there. This is a service suited to clients or departments with low resources.
The advantages are that Wyvern will offer a disciplined and controlled production service at an affordable price, supported entirely by Wyvern DataCare.
Subscriptions and Controlled Circulation Hosting
A complete magazine fulfillment service for controlled circulation titles from database building and analysis through to galley files and reporting for ABC and BPA audits. Aside from the bedrock of pre-issue reports, issue selection and output, we stand out with a digitized retrieval and web integration system including online registrations, reader response service and our DataNet application – an internet based selection and reporting system.
Email Broadcast Service
Wyvern provide an email broadcast service either as an extra module to our CRM marketing database software, Wyvern Magic, or as a stand alone independent bureau service.
Under the bureau service, Wyvern will provide the data; check that the HTML is fully compliant and that all links are working. Test emails are sent to the client for approval prior to broadcasting.
We provide clients with their own workspace for a minimum monthly charge. You are given full access to the workspace to upload HTML, data broadcast and reporting. We can arrange retrieval of email response where required (automated as part of Wyvern Magic).
Under both scenarios a full HTML design and creation service is available.
Summary of broadcast charges are:
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Broadcast charges from £15/000 (£75.00 minimum charge per job)