MAGIC MARKETING SOFTWARE
Wyvern Magic® is a powerful and intuitive application that enables marketers to select, segment and report on their data to identify cells with the highest propensity to buy and can be used to generate campaigns using any channel that will maximise return on investment.
- Integrate all your data sources into a consistent format
- Carry out powerful profiling and segmentation at a click of a mouse
- Build marketing campaigns quickly and easily using the intuitive Campaign manager
- Be in control of your marketing expenditure - produce instant profit reports on your campaigns
- Integrate sales staff into the marketing effort through the web module, Wyvern Abraxas
- Predict and analyse customer buying habits and automate response through Wyvern Contact
- Choose from over 100 sales and marketing reports to gain real customer insight
- Produce KPI management reports
- Automate the import of new data to take the headache out of keeping the database up to date
- Maintain the quality and consistency of your database using Wyvern Magic's extensive data tools